“Cookies” can be transferred to a user’s computer from time to time. 

With cookies, the primary aim is improving user experience to maintain the login and session. 

Cookies can be used to collect information for tracking online behaviour, such as what page you’ve navigated from to an address, what web site you’ve been browsing and when, what browser you use and what your screen resolution and operating system are.  Based on this information, no one can be identified and we do not try to identify individual people with cookies.

With the help of cookie data, the number of visitors of the service can be tracked by the Finnish Business School Graduates as well as analysed and developed to serve visitors better.  In addition, the cooperation partners of the Finnish Business Partners can target their ads with cookies, gathering visitor and visit data with them, here and on other sites. 

The information collected through cookies is used to generate targeted advertising based on the visitor’s interests. When targeting ads with cookies, visitors are not identified and the data are not linked to any personally identifiable information that may have been received from the visitor in another way. We regularly use Fonecta Oy’s cookies, for more information https://www.fonecta.fi/info/hyodyllista-tietoa/tietoa-evasteista/  and Google Analytic cookies, more information http://www.google.com/policies/

All cookies are stored only on the user’s computer. Visitors can block cookies by changing their browser settings so that the browser does not allow cookies to be saved.  The visitor accepts that, for some services, blocking the use of cookies may, however, affect the functionality of the service. 

Types of cookies used by our online service

Automatically activated operational cookies

These cookies are necessary for the operation of our online services and cannot be turned off. They activate according to the operational requests you make, for example, when you log in, use a real-time chat service, or fill out online forms.

Esimerkkejä:

  • Google Tag Manager
  • Giosg

Cookies that measure performance

Performance cookies are used only with your consent. These cookies help us to measure user numbers and traffic, identify returning customers, and understand how our customers use our online services. We use this information to improve the usability of our services and the digital experience.

These cookies are persistent. If you do not allow the use of these cookies, performance measurement functionality will not be enabled..

Examples:

  • Google Analytics
  • Fonecta Insights

Cookies used to target content

Cookies used to target content will only be used with your consent. These cookies help us to target content and offers we make to you based on how you use our website and other services. They allow us to provide you with better functionality and personalisation, such as content and videos tailored for you. The cookies can be set by both The Finnish Business School Graduates and our selected service providers acting as third parties.

These cookies are persistent. If you do not allow the use of these cookies, content targeting functionality will not be enabled..

Advertising cookies

Advertising cookies are used only with your consent. They allow us to place content targeted at you on other companies’ websites and services. These cookies are precisely activated in our online services, through our selected marketing partners. Such companies can use these third-party cookies to identify the interests of users, in order to display relevant advertisements on other sites. Third-party cookies can also be used in third-party content on the social media and our online information services. 

Examples:

  • Facebook pixel
  • Adform
  • LinkedIn
  • Google Ads

These cookies are persistent. If you do not allow the use of these cookies, advertising functionality will not be enabled.